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Eddie Maddock: A Miracle in Motion?

SedonaEye.com columnist Eddie Maddock discusses the Sedona in Motion issue as a city plan comes with yet another expensive traffic standstill in Uptown for a year.

Sedona AZAt long last initial steps have been taken to launch the Sedona in Motion plan. Tackling this monumental task aimed as the first step in addressing Sedona’s transportation issues has commenced at Sedona’s city center, commonly known as “Uptown,” and the disruption is predicted to be ongoing from now until mid-summer of 2020. The project will include two roundabouts and a median with landscaping.

City Council has approved the project budget in the amount of $4,401,990. It’s reported the source of $200,000 of that amount is from the parking meter fund made possible by the merchant advisory group.

Of course uptown businesses have concerns relating to how this disruption will affect their sales. And their concerns are justifiable. Let’s face it. For the past several years Sedona has literally spent millions of dollars on campaigns to promote Sedona as an attraction for destination tourism.

Long before that specific target marketing was put into place Sedona was already extensively well known which was true even prior to Sedona becoming an incorporated city. Therefore it made good sense to reason that any type of marketing whether targeted at a specific purpose or not, even more day-trippers would jaunt up from Phoenix just for the day. This might directly or indirectly serve as an example of the law of unintended consequences.

With the reputation of being a don’t-miss-location on the agendas of so many travelers, the pending disruption of uptown Sedona could act as a catalyst for bad publicity when visitor’s pop into this magical place for a day. The common wait in traffic lines has already served to usurp the costly portrayal of Sedona that over the years has eroded to the status in many instances as becoming “just another tourist trap.”

The Importance of Word Of Mouth Marketing – Statistics and Trends
https://www.invespcro.com/blog/word-of-mouth-marketing/

1. 28% of consumers say word of mouth is the most important factor in strengthening or eroding brand affinity. 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.

A recent ADOT traffic study found the majority of Sedona traffic backs up miles to drive through the Sedona city limits, and then continues without stopping to reach Flagstaff and Grand Canyon.

Remaining developable land in Sedona is limited, as are options for accommodating increased traffic. If plans move forward to amend building codes to allow higher density development, that doesn’t automatically increase access to additional routes to accommodate even more traffic within Sedona City Limits.

Proposed transit methods as a solution, unless the trend has substantially changed, is a waste of time. People in general will not give up their cars. Would you?

Since the drought during 2018, Sedona has been blessed with abundant rain to assist Mother Earth’s ability to stave off pending disaster. “Seriously?” you might ask. Yes, indeed, because no matter how much power mere humans sometimes think they have, when it comes to Mother Nature, there’s no competition.

The lush vegetation we are enjoying from the Pennies from Heaven via snow and rainfall will soon dry out under unrelenting summer sun.

We will still have lines of cars backed up within our three entries of limited space. Uptown will become almost inaccessible. People will be angry. And considering the proven fact that word-of-mouth advertising is the best, how favorably will they relate their “Experience Sedona” to their friends back in “wherever?”

Sedona wild fires have been reminders of Mother Nature’s dominance over city politics and best laid plans.

Regardless of how much money the “City” subsequently throws at the local Chamber of Commerce or if by a miracle they ventured outside city limits and contracted with a professional advertising agency, would results even come close to word-of-mouth feedback which will be forthcoming during and even after this project is finally completed? It may not be wise to disrespect the influence of “Karma.”

And, of course, let’s not forget the worst case scenario: WILD FIRE.

Don’t ever ever say it won’t happen to you!

Point of message: Please, please consider reassessing your own priorities as more and more increased density projects are placed on City Council agendas.

Does being consumed by one’s own perceived power to control represent a positive attribute? Isn’t Sedona already on overload?

Read www.SedonaEye.com for daily news and interactive views!

30 Comments

  1. Sedona Daniel says:

    The direction that the politicians are taking Sedona is straight to hell. Year-round residents are the backbone of Sedona and we are to be catered too. Tourists will only come once to drop a dime, they don’t come back but one infrequent day in time. Those that say tourists are our future should never be part of Sedona Now or Sedona in Motion aka the present.

  2. steve Segner says:

    Eddie, Says 28% of consumers say word of mouth is the most important factor in strengthening or eroding brand affinity. 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing.

    Oh really Only 28% So what about the other 72% , It is call marketing. Please tell us how how” word of mouth” marketing will get people to come to Sedona mid week and in the summer and January. Eddie stick to what you know the past. You say” Karma” and all you do is complain and point fingers at the city and the chamber that actually work for Sedona.
    Eddie you and your followers just want some old Sedona you remember like an old MGM movie,,,, well Sedona is a tourist town always has been and it will grow .

  3. Clearly unsustainable says:

    Even though current traffic volumes are above the carrying capacity of the local highways, the overinflated ego’s of Sedona leadership want us to believe they have a solution. Sedona is motion is nothing but a boondoggle. A diversion, until the next diversion and ultimate destruction of what attracted most residents to Sedona.

    Sedona is now a tourist trap run by a mayor who owns a tourist event.

    I morn the Sedona I once loved. Too many idiots killed her.

  4. MIke S says:

    Sustainable tourism?

    … or should that be stupid sustainability? Sustainability is a perfectly good word, when used to describe a system with inputs and outputs to/from a control volume, given some generation and dissipation possibly too, in engineers’ terms. It’s just that, because the word has been used by the treehuggers and then the cntrl-left in general for so long as a BS word to throw out there along among the stupidity that they often emanate, it has bad connotations. Sustainability is often just stupidity by association, so it’s time to straighten things out.

    THERE ARE LIMITS TO THE NUMBER OF PEOPLE YOU CAN PUT IN A LIMITED GEOGRAPHICAL AREA !!!!!

  5. Sondra Davila says:

    The city doesn’t get it, Eddie! They really don’t care. It’s all about them and not the future. Keep trying to get those people to care but good luck.

  6. Wm. & Lois F. says:

    We are 15 year Sedona residents. We heard about Sedona about 5 years before we first visited and subsequently decided to move here. We are still very active – hike a lot and enjoy the outdoors. In so doing we have NEVER met one single person on the trail who said they didn’t hear about Sedona from friends – and that’s the truth!

    And for that person, Steve Segner(?) to imply Mrs. Maddock lives in the past. We reread the article and it was essentially relating to the current redesign of the uptown highway which to our knowledge is still part of 89A, a State Route to Flagstaff.

    Mr. Segner apparently has problems with the truth but that supports his obvious involvement and control of Sedona city politics and tremendous influence with their decisions. We know of NO place else that funds their chamber of commerce let alone to allow them to dictate municipal policy! Unheard of – but then Sedona is unique but not all of it is good.

  7. @lois says:

    Our walking buddy said it for us!
    Carillon & Westside Walkers

  8. @Steve Segner says:

    Can you just shut up?

  9. Joe Lee says:

    Let’s face it. Probably the biggest guffaw (at least one of them) was when that city council under Mayor Rob Adams voted to give the chamber the asinine advertising contract in the first place as well as doing away with commissions and allowing the secret society(s) = Citizen Engagement committees. With that transparency went out the window and allowed participation from questionable legitimate Sedona city residents (no need to mention names) to essentially introduce and enforce mindless activities with ridiculous outcomes. Ask one who knows e-v-e-r-y-t-h-i-n-g (w/initials SS?)

    Hang onto your hats, Folks – just wait until they extend that “road the goes nowhere” (dead end of of Forest Road) to connect to W89. Lordy, Lordy if you haven’t lived to 40 you may never have the chance once that doozie is on track. On track? Off track? OMG – and then cars might actually turn left from 89A to go uptown? And someone w/the initials SS gripes here about old news? Sure as hell beats the current direction, oh yea) IMO.

  10. @@steve Segner says:

    Steve keep on giving people the facts please. They hate that.
    Thank you.

  11. In Agreement says:

    People keep griping about the negative comments made by SE readers. Well, maybe if the no-it-all big-mouth (no name necessary) would put a sock in it we wouldn’t be so contrary. Wish he’d spend more time at the Basha’s bakery instead of his apparent usual Tuesday routine. Maybe they appreciate him there as much as they surely must also rejoice his presence at City Hall. BARF!

  12. No Mystery in Sedona says:

    No, it isn’t that the people commenting on this site are just negative about everything. What it does seem we have in common is being fed up with the catering this city does to a regional chamber of commerce. Paying to promote business members outside City Limits who don’t even collect city taxes. Nonsense!

    It simply isn’t normal or common practice for member driven organizations to be given so much power and control over an incorporated area let alone receive millions of $$$$ to do so.

    Try playing by conventional rules and maybe the voting residents might react differently. Why is that asking so much? Should be common practice here as it is everyplace else.

    Until it happens (when and if) don’t expect respect from us. You certainly don’t show any to legitimate residents who are valid registered voters.

    It’s all about buying and paying for the chamber and with questionable accountability if any. Publish an audit or it’s same old story, the people want to know what the council and staff are up to.

  13. Are we destroying Sedona? says:

    Playing the blame game, calling names and trying to publicly SHAME anyone that speaks up is the only thing the the chamber, lodging and local paper do well.

    It most certainly is questionable shady behavior. Show me the list of every business owner who contributes to tax base that SIGNED approved of their competition to be PROMOTED with the taxes they collect.

    You can’t, it is a fraudulent scheme imo. The infrastructure should of been put in place FIRST!!!!!!

  14. It would be a Miracle if it worked says:

    Sedona in Motion, wasting taxpayer money.

  15. Sedona Larry says:

    Retribution by council on residents? SIM.

  16. Carl says:

    Sedona has suffered greatly under the control of the Democrats of the Red Rock group. They’ve doubled city taxes and spent money in search of problems. The sheer lack of social and personal responsibility for others money is typical of California and New York and Illinois Democrats. Enough already of these tax and spend to line their own pockets. Sedona has no housing shortage, and we don’t need government funds for housing programs that only requires we residents stop giving dollars to the Democrats who run the Sedona Chamber of Commerce, the same
    people who allocate exorbitant salaries and wasteful advertising using our tax money. Stop being a doormat for DORR.

  17. @Carl says:

    Carl, what are you talking about???
    How could “the Dem’s” have doubled the city taxes when there IS NO CITY TAX?

  18. Sedona Sales Tax Rate Highest in AZ says:

    Not sure what California Sales Tax Planet you live on @@carlAnonymouscommenter but Sedona has the highest TAXES in Arizona see link below.

    You and your Dems keep your hands off my wallet. On March 1 you Dems started ripping me off for more w/the .50% sales tax increase for a town that doesn’t need or want your lousy ideas.

    Sales tax calculator for Sedona, Arizona, United States in …
    http://www.salestaxstates.com/sales-tax-calculator-arizona-sedona

    Sedona city rate(s)10.4% is the highest possible tax rate in Sedona Arizona. Its now 10.9% PLUS. I’ll shop VOC or Cottonwood or Phoenix before city of Sedona. I want you to Suffer, you landlords in Uptown that don’t even live or shop here. I’m not helping you out. You own the Chamber and City. Get their help.

    Maybe you should consider docking their reelection funds for screwing your businesses.

  19. @Sedona Sales Tax Rate says:

    You make a good point and It’s a good thing that 70% of the sales tax paid in Sedona comes from tourists. I think that it’s a rather good deal for us residents. 3.5m come to use our roads, they spend bank here, stay in our hotels, leave their sales tax money in Sedona AND GO HOME! That save’s us a lot of money.

    Do you realize that if we didn’t have that 70% of sales tax from the tourists WE WOULD HAVE A PROPERTY TAX to pay for a fraction of the services that we need.

  20. Diane says:

    Property tax argument on top of highest sales tax ?

  21. Mandy, Sedona says:

    “WE WOULD HAVE A PROPERTY TAX to pay for a fraction of the services that we need.” @@Sedona Sales Tax Rate

    What you failed to mention is to impose a property tax it must be approved by the voters. However and based on the way voters voted the last election, they most likely WOULD approve a property tax in addition to the exorbitant sales taxes we are already paying.

    As for that alleged 70% of sales tax being paid by tourists, has VALID confirmation of that figure ever been offered? That holds true as well for the outrageous amount of money GIVEN to the chamber of commerce for alleged destination marketing. What concrete PROOF exists there is any type of positive return on that investment other than lines and lines of backed-up traffic?

    The Great Sedona Rip-Off is the name of the game here, offering little more (if anything) besides bad blood between the City/Chamber love affair and angry residents. As indicated by other comments made it’s the regional chamber’s out-of-Sedona members who are reaping benefits. Nice work C of C and City of Sedona.

  22. @@Sedona Sales Tax Rate s says:

    What a joke!
    Your numbers aren’t true and there is NO WAY IN HELL the voters would EVER vote to GIFT the city property taxes. More money for the overpaid employees to get.

    City of sedona doesn’t provide any services they only have fees. They gift away to cronzies in the region.

  23. Sales tax Ripoff says:

    If you believe 3.5 million tourists use our roads, and only 9000 residents, they why are the residents paying between 30-70% of the costs.

    Instead of giving the Chamber money we should be charging tourist businesses an impact fee for clogging our roads.

  24. Get Real says:

    Claiming that WE WOULD HAVE A PROPERTY TAX without the sales tax tourists pay is BULLS*** A property tax has to be put on the ballot by City Hall and approved by the electorate, both unlikely.

    Residents indirectly foot the bill for for tourism’s heavy impacts. Tourists clog our streets, use public services including police, fire, ambulance, street maintenance, trail maintenance, etc., and bring low paying jobs.

    According to the FY 2018 Proposed Budget, while the visitor population represents 55% of the total annualized population, visitors contribute less than 25% of the funding for the operation of the wastewater system. This is the main reason why sewer rates have increased every year but one since FY 2010.

    BTW, the “City of Sedona Community Report 2018” states: “FY 2017 city revenues generated by sales & bed taxes . . . .57%, two thirds of which is paid by visitors.” Two-thirds of 57% is a far cry from what the mouthy greedhead, steve Segner, is claiming.

  25. City Services we need ????? says:

    Sedona Fire District NOT PART OF THE CITY
    Sedona Oak Creek School District NOT PART OF THE CITY
    Sedona Library Funded Primarily ($900,000) from OUR COUNTY PROPERTY TAX, Not part of the city.

    The only people that NEED the City of Sedona are those collecting six figure salaries for working 4 days a week with 2 weeks paid vacation and two weeks paid leave the first year of employment and the GREATER SEDONA Chamber of Commerce, which receives over $2.6 million every year from city taxes.

    IN OTHER WORDS TAX PARASITES !!!!!!

  26. @City Services we need??? says:

    Oh come on DJV/DV give it a rest

  27. Shut the City of Sedona Down says:

    The counties could not possibly do worse. Incorporation has been a disaster for Sedona.

  28. Hard working Sedona City employees says:

    Let’s see, 4 days a week, less 8 Monday holidays =200 days
    2 weeks paid leave and 2 weeks paid vacation =
    Actual scheduled days working = 184 days

    1/3 of their time spent in meetings or training =

    Total number of days pretending to work =123 days
    Most of those days doing reports or otherwise unnecessary paperwork.

    CITY EMPLOYEES WILL NOT BE MISSED.

  29. Mandy, Sedona says:

    Mandy, Sedona says:
    Your comment is awaiting moderation. This is a preview, your comment will be visible after it has been approved.

    June 16, 2019 at 6:58 am
    “WE WOULD HAVE A PROPERTY TAX to pay for a fraction of the services that we need.” @@Sedona Sales Tax Rate

    What you failed to mention is to impose a property tax it must be approved by the voters. However and based on the way voters voted the last election, they most likely WOULD approve a property tax in addition to the exorbitant sales taxes we are already paying.

    As for that alleged 70% of sales tax being paid by tourists, has VALID confirmation of that figure ever been offered? That holds true as well for the outrageous amount of money GIVEN to the chamber of commerce for alleged destination marketing. What concrete PROOF exists there is any type of positive return on that investment other than lines and lines of backed-up traffic?

    The Great Sedona Rip-Off is the name of the game here, offering little more (if anything) besides bad blood between the City/Chamber love affair and angry residents. As indicated by other comments made it’s the regional chamber’s out-of-Sedona members who are reaping benefits. Nice work C of C and City of Sedona.

  30. Cyril Parkinson says:

    Parkinson’s Law holds that a task will take as long as the time allotted to complete it. It seems to be a kind of social equilibrium theorem applicable to any complex organisation.

    Granted that work (and especially paper work) is thus elastic in its demands on time, it is manifest that there need be little or no relationship between the work to be done and the size of the staff to which it may be assigned. Before the discovery of a new scientific law—herewith presented to the public for the first time, and to be called Parkinson’s Law*—there has, however, been insufficient recognition of the implications of this fact in the field of public administration. Politicians and taxpayers have assumed (with occasional phases of doubt) that a rising total in the number of civil servants must reflect a growing volume of work to be done. Cynics, in questioning this belief, have imagined that the multiplication of officials must have left some of them idle or all of them able to work for shorter hours. But this is a matter in which faith and doubt seem equally misplaced. The fact is that the number of the officials and the quantity of the work to be done are not related to each other at all. The rise in the total of those employed is governed by Parkinson’s Law, and would be much the same whether the volume of the work were to increase, diminish or even disappear. The importance of Parkinson’s Law lies in the fact that it is a law of growth based upon an analysis of the factors by which that growth is controlled.

    Residents would not notice of eh City of Sedona was shut down permanently.

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