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Monday Morning Coffee with Alejandro Gutierrez

Sedona AZ (June 12, 2017) – Join real estate insider Alejandro Gutierrez, Russ Lyon Sotheby’s International Realty, as he shares his Monday Morning Coffee with you from Sedona, Arizona:

Typically the unemployment rate would affect mortgage rates, but last month the decline from 4.5% to 4.4% brought the unemployment to the lowest level since May 2007, and had little affect on rates.

However, in last month’s meeting the Fed made no change in the federal funds rate and there was no change in the language describing the Fed’s policy.

The result is consistent upward pressure on mortgage rates and another anticipated increase this summer.


Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time. ~ Thomas A. Edison


Now here’s your Monday Morning Coffee with a thought provoking what if ending:

He was starting a delivery business…he was making a promise to make deliveries faster than his competitors…he had a plan that covered every detail, every contingency, every dollar that would be spent and thus earned, and he knew he was destined for greatness.

After all of his planning, countless hours of work and a grand opening that would launch this new venture into the stratosphere, he received an abysmal 6 orders to start his illustrious career in delivery.

Yes, 6 orders is a few hundred dollars in revenue, and maybe a bicycle delivery company in New York could have survived it, and though it might not pay the bills, maybe a document delivery company in San Francisco could have started with such a slow first day and then made a comeback.

But 6 orders totaling a few hundred dollars in revenue will kill a delivery business with the overhead of Jet Airplanes, a payroll of employees that included highly paid pilots and well, millions of dollars at stake.

Thus, since business did not increase, the life span of this new delivery venture was literally 1 month.

With the intense belief and desire to make his venture succeed, he refined, re-tuned, re-planned and made the changes needed to exceed the original 6 orders.

With a new grand opening, orders did exceed 6, but were still not promising, however, with excellent service, promises delivered and repeat and new business growing quickly, Fred Smith did not have to close Federal Express again, and it did become the success that he knew it could be.

Most people do not know the story behind the story, that Fred Smith and Fed Ex failed so miserably in the first attempt, (really, just 6 orders) that even the staunchest of entrepreneurs would have given up.

What if he had given up after that first embarrassing and abysmal failure?  What if?     (end)

It has been a pleasure sharing Monday Morning Coffee with you. Selling a home is always difficult because it’s like leaving a part of you behind and buyers don’t always appreciate aspects of it in the same way you do. Buying the right home is also difficult because if the Realtor did not really understand your needs, or was in a hurry for his commission, you may end up in the wrong house. So, if you are looking for a Realtor that can empathize with you and help you navigate through the entire process, without rushing you to decisions, then you should consider calling Alejandro Gutierrez at 928-821-8552. He has lived in Sedona since 2007 buying, remodeling, and selling many properties as well as representing many clients under the prestigious Russ Lyon Sotheby’s International Realty brokerage, 20 Roadrunner Drive, Sedona, Arizona 86336.

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  1. Glenn says:

    Check it out. Amazon.com Inc said it would buy Whole Foods Market Inc in a deal valued at about $13.7 billion, including debt. Some stores will be phased out. Like your weekly, Alex. Been sharing it.

  2. Tyr Alvarez says:

    Happy Father’s Day and día de padres feliz

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