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Inaugural Sedona Bike and Brew Festival a Success

Bike And Brew Festival

Sedona Bike and Brew Festival event held at the beautiful Sedona Golf Resort

Sedona AZ (August 28, 2014) – Matt Connors peddled to victory in the Men’s Open Division during the inaugural 2014 Sedona Bike and Brew Festival held August 22-23 at the Sedona Golf Resort. Connors time of 36 minutes and five seconds was enough to hold off second-place course finisher Daryl Roberts (38:27) and third-place finalist Cody Kukulski (38:44). The six-mile SGR bike course led riders around all 18 holes, 80 acres of fairways, tee boxes, cart paths, and natural and man made features.

“The event couldn’t have turned out any better,” said Jeremy Hayman, SGR Director of Golf. “The racers in all divisions put on quite a show. The food, drink, live music and other activities provided by our partners truly created a fun-filled couple days with a variety of things to enjoy.”

Bike & Brew Winner - Men's Open

Sedona Golf Resort Bike and Brew Festival winners celebrate during awards ceremony

Sedona Bike and Brew Festival partners include the Sedona Bike & Bean, Four Peaks Brewery, The Verde Valley Cycling Coalition, the Sedona Chamber of Commerce, the Sedona Village Business Association, OB Sports, the Red Agave Resort, Hilton Sedona, Eforea Spa, ProBuild Sedona and Biermann Construction.

The SGR event kicked off on Friday with a group ride and festivities, and culminated with all-out races on Saturday. After the races, festival goers enjoyed an awards ceremony, music, food, drink, and a raffle benefiting the Verde Valley Cycling Coalition.

Nearly seventy riders raced in one of six divisions: In addition to Connors’ victory in the Men’s Open, Georgia Sevkov earned the top spot in the Ladies Open Division; Matt Noble won the Men’s Sport Division; Cole Mace won the Junior (17-13 year-old) Division; Lucas Pico won the Junior (12-7 year-old) Division, and, Jonah Schroeder won the Junior (6 & Under) Division.

Located in Arizona’s stunning red rock country, Sedona Golf Resort is widely considered to feature one of public golf’s most eye-catching rounds. Its Gary Panks designed par-71 course measures to 6,646 yards as it unfolds up, down, through and around some of the most intriguing country on the planet. The carefully groomed Panks course accentuates natural slopes and plunging arroyos inherent to the property. Its aesthetic charm and challenge has led to a four star rating from Golf Digest, as well as other distinctions.

Although four star golf is reason enough to frequent the Sedona Golf Resort, its clubhouse is a great place for a post-round beverage with friends, overlooking the same wonderful views enjoyed on the course. Yet it’s more than just a golfer’s clubhouse! Consider tying the knot during an unforgettable ceremony or enjoy a relaxed, intimate dinner because Juniper Grille sets the stage for passion with its romantic Sedona setting.

For more Sedona Golf Resort information, call 928-284-9409 or visit www.sedonagolfresort.com. Sedona Golf Resort is professionally managed by OB Sports Golf Management, a diversified, golf-oriented company with a long history of success in the golf industry. OB Sports currently manages 37 premier golf courses and country clubs throughout the United States.

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6 Comments

  1. Marty says:

    Yippee! Another in-your-face “regional” event sponsored in part by the “Sedona” Chamber of Commerce at Sedona City taxpayer’s expense. Way to go you brazen blastards!

  2. Gari says:

    Most of what the Chamber advertises is not within the city limits. All the trails, indeed the red rocks themselves are US Forest. That is land owned by the citizens of the US and managed by the forest service. I believe it is the congress that allocates taxpayer funds for that. The trails the jeeps are groomed (again I understand) by the jeep tour companies since that is part of their use agreement.

    There is plenty to criticise about how taxpayer money is spent in Sedona. It is best to be clear about your grousing rather than to seem offensive about there being nice places and fun things to do in the red rocks that aren’t actually in the city limits including all the golf courses and camping in addition to the hiking trails already mentioned.

  3. Marty says:

    @Gari

    You are absolutely correct. It’s the Red Rocks of Sedona that brought people here in the first place and we should be grateful – residents and tourists alike – that more USFS land hasn’t been made available for exchange.

    The biggest problem with this Sedona Chamber of Commerce has nothing to do with the USFS, Village of Oak Creek, Red Rock Crossing, or the entire Verde Valley for that matter, all of which existed and provided beneficial amenities long before the C of C came along.

    What has happened here is this Chamber of Commerce is attempting to take credit for Sedona having been discovered in the first place! NOT TRUE! The arrogance continues to grow as the present Sedona City Council continues to give – yes give – more and more money to the Chamber without benefit of accountability as to spending of funds and return on investment. But, of course, the Chamber has an obligation to advertise all of their members regardless of location. But the fact remains it’s the city based businesses who provide the tax money to advertise, a combination of sales and bed tax.

    VOC golf courses remain a huge attraction, and the once vibrant businesses in the Factory Outlets were an asset – again to everyone. And now it appears in-city Sedona events are moving out to the VOC (October Fest) along with the inaugural of this new one, Sedona Bike & Brew Festival. Where this practice might alleviate traffic congestion in City of Sedona, it’s doubtful that the “alleged” trickle down effect will suffice to replenish city coffers and finance pie in the sky plans these visionaries continue to dream up. They just don’t get it. Sedona cannot continue to feed the “cash cow” (Chamber of Commerce) without proven and equitable return on the investment for those that are footing the bill.

    There is probably nothing I’ve written here that you haven’t already heard before. However, if my previous comment offended you in any way I do apologize.

  4. Gari says:

    @Marty and all.

    Thanks for your thoughtful kind reply and appreciated apology.

    I agree, the relationship between the Chamber and the City Council and their accountability should be more open to the public and the public should have better control over how tax money is spent.

    That said, the economics of the area is complex in that lodging on the Village brings revenue to the city for jeep rides and shopping. Visitors to Sedona also go to the Grand Canyon, Jerome and Williams. The Casino are Chamber members, paying dues and draw people to the area.

    What does the chamber actually do and now effective their campaigns are, are places to look to find out what the cost and benefits are.

    The Chamber existed before the City did. Is the Chamber the reason for the success of the city? Is the City successful or just bigger and costlier. I for one love developing the questions. It is important to ask the right question to arrive an answer that will actually bring about the desired result.

    Spending money on advertising as indeed spending money on anything generally creates jobs.

    Tax money should be circulated in the best possible way to benefit a city including infastructure and services. I say, keep interested, keep asking more questions and stay passionate about Sedona.

  5. DH says:

    Any product purchased in the village including jeeps rides is outside the city and do not collect sales tax. Just like the galleries have figured out how to not pay Sedona sales tax. Ship it or sell it outside the district and NO Sales tax is paid. Just like the tours companies that pick up at enchantment, no sales tax outside the city limits.

  6. Dean says:

    It’s the city council/staff here that goofed big time. It’s seems that every time we turn around contracts are being awarded through the system, that being the bidding process. Now, on maybe one of the most important aspects of promoting Sedona, they turn a blind eye to past practices and contract with a special interest group, totally incompetent in the field of advertising and marketing. Proof? The C of C had to turn around and sub-contract (with city money) for help to put together their really very cheesy commercial. Nice photography but the accompanying music is much in the style of those that created it. Amateur and similar to children playing grown up and dressing in mommy and daddy’s clothes.

    Had the city council and staff held true to their past practices and hired a professional, out of city firm (as they generally do) on matters of equal or less importance, it’s doubtful that any of this controversy would have occurred or would still be going on. It turned so bad and so ugly that it resulted in the dismal mud-slinging and buying off of the newly elected mayor and council members in order to continue wasting even more public funds on a mislabeled City Visitor’s Center and the flow of money going to the spoiled children at the Chamber of Commerce who probably aren’t even capable of dressing up properly in mommy and daddy’s clothes without assistance from an adult.

    What’s to be proud of or to admire? If anything just the fact they “they did it because they could.”

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