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Sedona without vision is a brand without value

Financial columnist J. Rick Normand asks and answers tough questions about the City of Sedona decision to hire a private debt collection firm rather than train City staff to do the work in his Eye on Sedona column. Sedona AZ (July 30, 2013) – Is the City of Sedona permanently branding itself as business-unfriendly?  Who is RDS Discovery Systems? They market themselves as Sedona’s Partner!... 
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