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Eddie Maddock: Cheers for Sedona’s Best

SedonaEye.com columnist Eddie S. Maddock on today in Sedona.

Sedona AZ (June 16, 2018) – At some point during our lives, Rah! Rah! Sis Boom Bah! is a cheer most of us are able to relate to. With Federal, State, County and City elections on the 2018 horizon, perhaps it’s time to break out the drum roll and resurrect the well known phrase to cheer for the candidates of our choice.

We are fortunate to live in a country where that opportunity is still available. Yes, indeed, freedom of speech, choice, and so many other advantages that we take for granted and, all too often, overlook our good fortune offered as citizens of a democracy.

As most are aware, in Sedona, candidates will be vying for Mayor and as members of the City Council. For the record, here is the slate opting for those positions:


M2018-01 Tony Tonsich 61 Hillside Drive 928 274 6449 tonyt35116@yahoo.com (Mayor)
M2018-02 Pete Conrad 420 Farmer Brothers Drive 847 989 1090 peteconradformayor@gmail.com (Mayor)
M2018-03 Sandra J. “Sandy”Moriarty 2015 Buena Vista Drive 928 282 4815 sandy2015@msn.com (Mayor)
C42018-01 Scott Jablow 258 Fawn Drive 928 239 1720 scott@jablowforcitycouncil.com (Councilor 4-year term)
C42018-02 William “Bill” Chisholm Jr. 537 Schnebly Road 928 821 5699 chisholm4council@gmail.com (Councilor 4-year term)
C42018-03 Janice Howes Hudson 228 Caballo Drive 928 301 2120 janiceforsedona@gmail.com (Councilor 4-year term)
C42018-04 Salvatore “Sam” Tardio 555 Mountain View Drive 928 300 5804 sam32350@gmail.com (Councilor 4-year term)
C42018-05 Jim Weis 47 Rue De La Rose 928 204 2183 eagle@esedona.net (Councilor 4-year term)
C42018-06 Noelle Julian 225 Northview Road 928 288 0581 noellejulian@gmail.com (Councilor 4-year term)
C42018-07 Brock Delinski 180 Pony Soldier Road 928 821 6902 brock.delinski@gmail.com (Councilor 4-year term)
C22018-01 Jessica Williamson 255 Kachina Drive 928 699 7071 jessicaw86336@gmail.com (Councilor 2-year term)
C22018-02 Mike Ward 100 Quail Run 928 282 2958 19ward48@gmail.com (Councilor 2-year term).

All candidates and elected officials, past and present, should rightfully be acknowledged for their willingness to step up to the plate and offer to serve their municipalities. Whether or not we agree with their decisions, they are giving of their time and effort which quite possibly is the most generous resource anyone can offer in this day and age of hi-tech, busy schedules, and overloaded plates.

Is there ever any talk about recipes for how to cut calories or go on a diet to remedy the ailment?

That being said, in addition to the rather large slate running for a seat on the City Council, there is a contentious ballot measure which gets resurrected every four years. That issue is Home Rule, and there’’s so much written here, there and everywhere, repetition would be just that: Repetition!

The availability of Home Rule information for voters is out there at forums and in the written word and opinions from many. However, the bottom line is how individual voters “feel about whether or not the system is working as-is or if they believe it might be wise to pull in the reins and curtail freewheeling spending – for at least a little while. Not forever! Perhaps just until values, priorities and agendas are forced to be reviewed, refined and more responsibly critiqued.

It’s important to keep in mind that the Home Rule decision will be made by a vote of the people and NOT your elected representatives.

Campaigns will ensue, costing hundreds and even thousands of dollars to convey candidate platforms. So does it mean the candidate(s) with the fattest wad in their wallets will be elected? If so, why?

SedonaEye.com exclusive photo

However, could any of them or their sponsors and supporters pay money for the gift those of us in Sedona and other areas of Arizona received today? After weeks –and months –of drought, today a priceless gift was bestowed on all of us. Yes, rain! Pennies from heaven bringing a brief respite from the dreadful winds, unseasonably high temperatures and fear of wildfire that would spare no one regardless of how much money they have.

We respect our candidates and elected officials yet not one could serve to rescue us as did our blessed steady rainfall on this day June 16, 2018.

Briefly and on a different note:

Sedona will soon be losing a really fine long time city employee, Audree Juhlin. After more than 20 years of being a faithful and loyal employee, Audree will be moving on, leaving Arizona, and enjoying a new beginning with her husband.

Audree was passed over on more than one occasion to fill the city of Sedona position as the Director of Community Development Department, but eventually and rightfully, she stepped into those shoes. And, it will remain my personal opinion that Audree likely inherited more than just one mess left by others who preceded her. (Couldn’’t resist.)

Onward and upward, Audree. Have a beautiful life.

Read www.SedonaEye.com for daily news and interactive views!


  1. Vicki Sue Hernandez says:

    You hit this out of the park ! God bless the rain on our rocks ! God save us from politicians that think they know what we want when what we want is what we had before they were elected! Nobody asked them to change what we had ! Sedona is about scenery not tourists trashing our ecosystems! Keep it up and we’ll have nothing left.

  2. Margie S. says:

    For sure too much attention is focused on political payouts to get preferred people elected – all over the country. Keep in mind it’s been proven in Sedona. The big money people manage to get their people in but it isn’t without a price – to benefit those paying for their election. Isn’t that called “due bills?” Why do you suppose the head of the Lodging Council, neatly attached to the Chamber, have had their way since the Great Con of 2013 when bed taxes went up and the payout continues to go to Chamber?????? Stop worrying, greed mongers, YOU offer nothing of value when push comes to shove. You can’t prevent natural acts of nature like droughts. But you contribute to potential wildfire and natural disasters by encouraging over capacity tourism that provide dangerous conditions in the event of evacuations!!! I’ve relatives in the fire service. Ask the local firefighters what they think for real not what their board hears from money grabbers.

    Then you and all your millions will be trapped like the rest of us who do not deserve this ill-conceived and continuous mismanagement.

    Bring on the rain – it’s free but hard to come by this year. Maybe Mother Nature ain’t too happy with some of you money grabbing, overbearing opportunists.

  3. Lonnie says:

    Appreciate the simplified explanation of what Home Rule means @Maddock. (see cut/paste)

    “However, the bottom line is how individual voters “feel” about whether or not the system is working as-is or if they believe it might be wise to pull in the reins and curtail freewheeling spending – for at least a little while. Not forever! Perhaps just until values, priorities and agendas are forced to be reviewed, refined and more responsibly critiqued. It’s important to keep in mind that the Home Rule decision will be made by a vote of the people and NOT your elected representatives.”

    Clean, simple, to the point. Makes sense to me. Enough of the verbose scare tactic by those getting all that money up for grabs. Cut it off. Now.

  4. JJ says:

    Home Rule= Police swat team. Maybe it fulfills a real law enforcement vacuum. Everyone knows that there is a large group of senior citizen terrorists in town.

  5. Evelyn & Spencer T. says:

    When we bought property in Sedona years ago – then retired and moved to the Holding Tank To Heaven (so named by NAU at the time we purchased our property) we never dreamed we would be moving to what has turned into a government ruled by Socialists!

    We are sick of party-politics and cannot understand why this has happened here. We never heard of a Chamber of Commerce being given so much power. The solution? We will take trips in our motor home this summer to seek a better place, have arrangements to rent our Sedona home short-term (not through an agency thank you very much) and then make a decision how to best unload our dream turned nightmare.

    True story folks. Thanks for the not so pleasant memories losers (chamber etal)

  6. @spencer says:

    Bye spencer..

    Sell please… That well make room for others who actually want to be here and enjoy all the good that Sedina has to offer….Houses for sale are low in inventory..
    Take your money and go bye bye

  7. Samuel Uptown says:

    If anyone thinks Sedona will change course forget it! The Chamber of Commerce is sooo ingrained into the region the deck is stacked. Translated? They have the votes to command who will get elected as well as passage of Home Rule. The rest of you are weak sissies with no guts to force real change. Instead of backing one candidate you split the vote by offering two and defeating all chances for change. Brilliant! You reap what you sow which amounts to planting seeds to nourish your opponents.

  8. Ron says:

    Karen Daines Osburn will take over as Community Development Director in addition to her role as Asst City Manager. That should make the gang @ Chamber & Lodging Council dance for joy.

  9. @Ron says:

    Karen D is an intelllegent and hardworking city employee..
    Sedina is blessed to have her work here..

    That….should make you jump for joy

  10. Ron says:

    Wow touchy, touchy, touchy @@Ron. Just where was it I made any implications to Karen D’s personal qualifications? My reference was clearly directed to her past unrelenting support and recommendations for keeping a regional Chamber of Commerce as high priority in Sedona government.

    While at it, will throw in the most recent and biased survey that was sooooo loaded with questions and selective answers to lend even more support to the “chamber’s” aims and goals.

    Funny thing. They don’t even promote or allow promotional material at the “Sedona” (in name only) Chamber Visitors Center unless they are members of the chamber. And the city pays big-time for operation of that, too. No promotion from tax collecting businesses unless they are chamber members! Bummer.

    Yes Ms. Daines/Osburn is highly qualified. My question is who is it benefiting from her recommendations except members of the “regional” Chamber of Commerce? Why hasn’t Ms. Osburn supported and recommended requests for bids on contracts with both the Visitors Center and Destination Marketing?

    Decisions are obviously in the bag prior to council meetings. No wonder some guy with the name of Steve Segner is so verbose on Sedona Eye letting everyone know how things are done in Sedona. Should we residents actually be thanking them for kicking us to the curb? I think NOT.


  11. Mike H says:

    @@ Ron

    Sedona would be blessed if Karen Daines Osborne worked in “Sedina”. Who will start a collection to make sure she finds her way back to “Sedina”?

    Talk about an contradiction ” intelllegent and hardworking city employee.” She can’t even spell when she tries to compliment herself.

    BTW it’s in Poland. So appropriate. scenic cliffs arising over a wide, clean beach are only one of numerous attractions which you can find in the vicinity of villa sedina. rewal is a small holiday resort and a fishing village located at the baltic sea. town residents and local authorities do their best to make the area more attractive. thanks to a concerted effort of the local community, rewal is one of the most visited touristic regions in poland.”

  12. @@ Ron says:

    That’s ok, if the folks on this site have their way and Home Rule fails, the city would have to fire everyone anyway. We’d probably have the police chief walking a beat and the mayor holding court.

  13. @ron says:

    Your parinoid !!!! You should get out more!

  14. Joy Sears says:

    Fine post #sedonaeye #eddiemaddock

  15. Lena Sicher says:

    I am sad to say that the city council doesn’t represent my interests or those of my family and friends. A no vote will be our call unless we hear and see that the advertising of Sedona is stopped completely. The only recipients of advertising revenue are national corporations like Hilton, Marriott, Kimpton and timeshares and small businesses that don’t see they are destroying our town. Pink Jeeps are being sold I read here! Now we’ll get a less caring jeep company owner? A predicament. I miss quality.

  16. Roland says:

    reminder the BEST is NO INCUMBENTS like Jablow & Moriarty

  17. No Incumbents says:

    No Incumbents, Sandy Moriarty, Scott Jablow, and Jessica Williamson.

    Janice Howes Hudson worked for government in Canada, probably not the least bit frugal.

    No on Home rule.

  18. More Cheers for Sedona's Best says:

    Ah yes – Sedona’s Best seems to have rallied around Steve Segner’s Elections
    18 Political Action Committee – #201800321 to be exact.

    Beginning with Steve Segner’s own contribution of $2,855, other upstanding Sedona individuals have rallied around the cause to Vote Yes on Home Rule as follows:

    Holli Plog, CGI Technologies & Solutions, $500; Nancy Mathews, School of Massage, $700; Robert Holeman, Sedonal Real Inn & Suites, $1,000; Wendy Lippman, TLAQ, $750; Cheryl Banon, Courtyard by Marriott, Sedona, $500.

    Moving on to contributions made to Segner’s PAC from Corps. & LLC’s over $500:

    Diamond Rock LA Tenant LLC (L’Auberge), $1,000; Sedona Lodging Council, $2,000; Sedona Real Inn, $1,000; Sedona Rouge, $1,000; Canyon Breeze, $1,000; Canyon Portal, $1,000; L’Auberge, $1,000; Open Range Restaurant, $500; Sedona Pizza $500; Candle Magic, $1,000; Sinagua Plaza, $1,000.

    Now it would hardly be fair to leave out Sedona’s Very Special Persons of Interest who also favor extending Home Rule for future spending sprees: Stephen Williamson, husband of Councilwoman Jessica Williamson, $200; Kathleen Krisella, Pres. League of Women’s Voters, $50; Glenn Scarpelli, owner Sedona TV Now Media, $250; Marc Sterling, CPA & Tax LLC, Board Member C of C, $100; Kristain Kazian Chief of Sedona District Fire District, $100; Angela LeFevre, former city council member & former Pres. Democrats of the Red Rocks, $100; Barbara Litrell, former city council member & former Pres. League of Women Voters, $250; Karen McClelland, Sedona School District Board member, $100.

    Public Information, Folks. It’s up to you to decide whether or not they REALLY represent Sedona’s Best (interests).

  19. Steve segner says:

    Just the beginning I’m asking for another $15,000 this weekend and by the way Tony you can’t put signs along 89AR 179 I guess they all get picked up it’s state property if you notice the names they’re all people of good standing some past counselors

  20. Tony Tonsich says:

    Ladies and gentlemen, we may have a new record. 8 of my political signs were stolen between being placed at noon and 3 pm today, July 14, 2018.

    $500 Reward for the arrest and successful prosecution of the sign thief . Stealing a political sign is a violation of ARS 16-1019

    Signs are a red circle on a white background and read:: Tony T for Mayor, Save our Sedona Org Residents first.

  21. It Gets Even Better says:

    The following solicitation from Steve Segner is presently being circulated.

    Message from Steve Segner:

    ” I need your help. This is probably THE most important issue for Sedona’s future.
    We are at a turning point in our community. On August 28, 2018, Sedona Home Rule (Alternative Expenditure Limitation) will be on the ballot and the community needs your support.

    The city of Sedona by law cannot take a stand on Home Rule, but all the city councilors have said they support a yes vote.

    It has fallen on my self and a few friends to support the passing of Home Rule, but I need your help.

    If Home Rule does not pass Sedona will no longer be “A City Animated by the Arts”. The city budget will be cut by more then 50%…. There will be no money for Sedona’s basic needs, let alone the arts, like Sedona Film Festival, Chamber Music, grants, the Sedona Library, parks, the Humane Society, meals on wheels, and the community center, no St. Patrick day parade and it might be the closing of the Historical Museum. I could go on and on.

    A city is more then just roads, police, sewers and water. At it’s heart it is the arts and people that make a city.

    Please I need your support I need $15,000.00 to complete our marketing plan.

    I will not go into detail about Home Rule all the information you need in on our web site AZelections18.com.

    Please help go on line today and donate azelections18.com and pass this letter on to friends, and ask them to give and pass along.

    Steve Segner

    The Alternative Expenditure Limitation- on the ballot so voters can determine appropriate service levels for the community. A YES vote on Sedona Home Rule will allow the city of Sedona to continue to set its own budget spending limits locally through the existing budget adoption process. A NO vote will limit the city expenditures and cut the budget by 50% in July 2019.

    Sedona budget in 2008 was 35,000,000 2018 it was 39,000,000 with Just 3% inflation our current budget should be closer to $50,000,000 and our roads and infrastructure show it. Vote yes”

    Poor fellow: ” It has fallen on myself and a few friends to support the passing of Home Rule, but I need your help?” – his desperation to solicit funds to maintain his control over Sedona is even more pathetic than the panhandlers @Bashas & Safeway.

    Seriously does anyone need a better reason to vote NO on HOME RULE? This elaborate and revealing cop-out from S. Segner even surpasses his guerrilla tactics during the initial election of Sandy Moriarty for Mayor four years ago. OMG!

  22. Tony Tonsich says:

    To Sign thief’s and potential Sign thief’s:

    A class 2 misdemeanor carries a maximum punishment of 4 months in jail, a $750 fine plus surcharges, and 2 years of probation.

    I’ve got a $500 reward out there, You won’t get away with it. If you are caught, I give you my word I will follow through.

  23. Easy Peasy says:

    Message for Steve Segner (@Steve segner; steve Segner)

    Go to your Chamber of Commerce and ask them for the $15,000. They are rolling in dough (courtesy City of Sedona residents who approved incorporation – dumb idea). And since they, C of C, are never audited, maybe you can even hit them up for double that amount! Easy Peasy indeed.

  24. Tony Tonsich says:

    Last night they stole 24 Campaign signs, two 2’x8′ banners one 4’x4′ banner.

    Welcome to politics in Sedona. The $500 reward still stands.

  25. Marty in Sedona says:

    Most cities and towns do not give financial support to a chamber of commerce. If Sedona followed that policy it’s likely Home Rule would sail through without controversy. The blame goes to city council and staff who have been careless in making decisions Sedona voters do not approve of. It’s time to stop the nonsense and frivolous spending by voting NO to HOME RULE. At the same time, get rid of those on city council who supported getting Sedona into this mess and, in a way, start over. People are really really angry. And those hoodlums running around stealing Tony Tonsich signs are sending a clear message to what might very well be the silent majority who are finally fed up. Spoiled brats destroying property because they do not want to lose control of Sedona’s destiny and its purse. Ignore them, Tony T. The signs on my property promoting you and Vote No on Home Rule are under camera surveillance.

  26. Andrew A. says:

    This is beginning to get interesting. This Tony Tonsich must have his opposition really concerned if the best they can do is run around Sedona swiping his campaign signs. Indicates Mr. T has them very, very concerned.

    As a Sedona voice who, along with others, has been ignored far too long, my vote based to a degree on the attacks from the Chamber/Lodging gang will lean towards Tony T. However, it becomes important for him to remain focused and stay the course of his platform, ignoring the boisterous activity from the town criers who for far too long have been in control.

    Their only combat is spending thousands of $$$$ for thousands of signs and ads in the RRNews? All to continue support from city money for an elevated life-style to which they’ve become accustomed over the last few years.

    Time for a halt to this madness. Vote NO on Home Rule. Vote NO to Incumbents.

  27. KT says:

    “Please I need your support I need $15,000.00 to complete our marketing plan”.@It Gets Even Better says: July 14, 2018 at 3:59 pm (quote from Steve Segner)

    Now then, if I added correctly, contributions to Steve Segner’s Political Action Committee, Elections 18, #201800321, total $18,455? (more or less)

    Therefore if Mr. Segner does, in fact, achieve an additional $15,000 to complete his marketing plan, he will have amassed a total of $33,455 in order to accomplish his self-imposed task of acquiring the funding for his “marketing plan” to convince Sedona voters to maintain status quo on Home Rule.

    Amazing – that amount, $33,455 would go a long way in funding the non-profits Segner alleges will lose funding in the event Home Rule fails to be renewed by Sedona voters. In fact, he could even use that money to supplement funding for the Chamber of Commerce to maintain upkeep on their newly acquired properties (office in West Sedona; parking facility on Jordan Road) in addition to THEIR Visitors Center, that of the Chamber of Commerce and NOT City of Sedona. That $33,455 might also assist in meeting the payroll for the additional employees the C of C has hired in order to managed their newly acquired empire, courtesy of City of Sedona.

    Or better yet, Yippee & Hallelujah. With talent like that why doesn’t Segner go to work as Fund Raiser & Public Relations head honcho for the Chamber of Commerce and he could easily apply his talents to make up for their financial loss when passage of Home Rule fails and they (Chamber) lose their sweetheart deal contract with the City of Sedona.

    Keep swiping competitor’s signs, losers. It amount to free advertising for them because we can see you slobs for what you really are.

    Vote NO on Home Rule – Vote NO to Incumbents!

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